The Authority In Data Storytelling

Unlock the Power of Data Storytelling with a Keynote by Sam Knowles

The Authority In Data Storytelling

Unlock the Power of Data Storytelling with a Keynote by Sam Knowles

A Keynote Speaker you can trust to deliver lasting impact and insight.

Sam Knowles is a renowned keynote speaker and data storytelling expert who has advised some of the biggest national and global organisations across various sectors.

With a unique blend of analytical prowess and storytelling mastery, Sam helps organisations turn raw data into compelling narratives that drive action and inspire change.

30 Years of Experience: Sam has a wealth of experience in helping organisations across business, government, and the third sector.

Academic Excellence: With a doctorate in psychology, Sam brings a deep understanding of human motivation and behavior to his data storytelling approach.

Global Impact: From major corporations to innovative startups, Sam has guided numerous entities in leveraging data for strategic advantage.


By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

A sought-after speaker and trainer, Sam also launched and hosts the Using Data Smarter podcast.

Keynote Speaker | Master Data Storyteller | Host of the Data Malarkey Podcast

Sam Knowles is a renowned keynote speaker and data storytelling expert who has advised some of the biggest national and global organisations across various sectors.

With a unique blend of analytical prowess and storytelling mastery, Sam helps organisations turn raw data into compelling narratives that drive action and inspire change.

30 Years of Experience: Sam has a wealth of experience in helping organisations across business, government, and the third sector.

Academic Excellence: With a doctorate in psychology, Sam brings a deep understanding of human motivation and behavior to his data storytelling approach.

Global Impact: From major corporations to innovative startups, Sam has guided numerous entities in leveraging data for strategic advantage.


By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

A sought-after speaker and trainer, Sam also launched and hosts the Data Malarkey podcast.

A Keynote Speaker you can trust to delivery lasting impact and insight.

Sam Knowles is a renowned keynote speaker and data storytelling expert who has advised some of the biggest national and global organisations across various sectors.

With a unique blend of analytical prowess and storytelling mastery, Sam helps organisations turn raw data into compelling narratives that drive action and inspire change.

30 Years of Experience: Sam has a wealth of experience in helping organisations across business, government, and the third sector.

Academic Excellence: With a doctorate in psychology, Sam brings a deep understanding of human motivation and behavior to his data storytelling approach.

Global Impact: From major corporations to innovative startups, Sam has guided numerous entities in leveraging data for strategic advantage.


By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

A sought-after speaker and trainer, Sam also launched and hosts the Data Malarkey podcast.

Keynote Speaker | Master Data Storyteller | Host of the Data Malarkey Podcast

Inspiring Narratives | Actionable Insights | Engaging Delivery | Customised Content

From the Master Data Storyteller

When you book Sam Knowles as a keynote speaker, you are not just getting a presentation; you are gaining access to a comprehensive, actionable framework for data-driven decision-making.

Signature Keynote (45-60 minutes)

In this engaging session, Sam will deliver a powerful keynote focusing on the importance of data storytelling in driving business success. He will cover:

  • The art of turning data into compelling narratives
  • Techniques for surfacing actionable insights
  • How to inspire teams to ask smarter questions

This keynote is perfect for conferences and events where a concise, impactful message is needed to set the tone or conclude the event.

Keynote + Ask the Expert (90 minutes)

This extended session combines a 60-minute keynote with a 30-minute Q&A segment, allowing the audience to dive deeper into the topics covered.

  • Keynote on data storytelling and insights
  • Followed by an interactive Q&A where attendees can ask specific questions and gain expert advice from Sam

Ideal for conferences and corporate events looking to provide attendees with deeper insights and personalised advice.

Keynote + Workshops (Half-Day Session)

This comprehensive package includes a 60-minute keynote followed by hands-on workshops sessions, where participants will:

  • Learn advanced techniques for data analysis and storytelling
  • Work on real-world case studies
  • Receive feedback and guidance from Sam

Perfect for organisations looking to provide their teams with actionable skills and a deeper understanding of data-driven storytelling.

Inspiring Narratives  |  Actionable Insights  |  Engaging Delivery  |  Customised Content

From the Master Data Storyteller

When you book Sam Knowles as a keynote speaker, you are not just getting a presentation; you are gaining access to a comprehensive, actionable framework for data-driven decision-making.

Signature Keynote (45-60 minutes)

In this engaging session, Sam will deliver a powerful keynote focusing on the importance of data storytelling in driving business success. He will cover:

  • The art of turning data into compelling narratives
  • Techniques for surfacing actionable insights
  • How to inspire teams to ask smarter questions

This keynote is perfect for conferences and events where a concise, impactful message is needed to set the tone or conclude the event.

Keynote + Ask the Expert (90 minutes)

This extended session combines a 60-minute keynote with a 30-minute Q&A segment, allowing the audience to dive deeper into the topics covered.

  • Keynote on data storytelling and insights
  • Followed by an interactive Q&A where attendees can ask specific questions and gain expert advice from Sam

Ideal for conferences and corporate events looking to provide attendees with deeper insights and personalised advice.

Keynote + Workshops (Half-Day Session)

This comprehensive package includes a 60-minute keynote followed by workshop sessions, where participants will:

  • Learn advanced techniques for data analysis and storytelling
  • Work on real-world case studies
  • Receive feedback and guidance from Sam

Perfect for organisations looking to provide their teams with actionable skills and a deeper understanding of data-driven storytelling.

What past clients say about Sam

Thank you so much Sam for your time and expertise. It was a really informative and lively keynote. It was really well received, and it’s always good to see smiling faces and some great questions come through.

Lorraine Nicholson

Management Consultancies Association

I’d like to say thank you again for delivering that excellent session to our team this week – it was engaging, informative and fun. I’m confident that we’ll all use your rules and tips going forward in the way we present our data.

James Henley

Department for Education

Wow, what an amazing session.
I thoroughly enjoyed all of it, and we had so many great questions come in too, which was fantastic.

Simon Frazier

Institute for Practitioners in Advertising

Want Sam to speak at your event?

 Want Sam to speak at your event? 

Book a call to discuss

Unlock the potential of your data and inspire your team with Sam Knowles’ expert guidance. Don’t miss this opportunity to drive your organisation forward with data-driven storytelling.

Watch Below For The Next Steps

The video vault of selected keynotes

"Narrative by numbers"
MRS Data Analytics Conference, London

“At least you’ll be interesting”
Mavens of London

European Sensory Network,
Tallinn, Estonia

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