The Authority In Data Storytelling, Sam Knowles, lifts the lid on

What the most successful global brands know about combining Data & Storytelling, that you & your team don’t.

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Sam Knowles is a corporate and brand storyteller with 30 years experience helping organisations communicate better.

He has advised some of the biggest national and global organisations in the English-speaking world. Businesses. Governments. And third-sector organisations.

Originally a classicist, Sam holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories.

By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

A sought-after speaker, trainer, and podcaster, Sam  also co-founded and co-hosts the Small Data Forum podcast.

Sam Knowles is a corporate and brand storyteller with 30 years experience helping organisations communicate better.

He has advised some of the biggest national and global organisations in the English-speaking world. Businesses. Governments. And third-sector organisations.

Originally a classicist, Sam holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories.

By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

A sought-after speaker, trainer, and podcaster, Sam  also co-founded and co-hosts the Small Data Forum podcast.

In just 15 minutes,

Master Data Storyteller, Sam Knowles

will show you ...

Why should you prioritise data storytelling in your organisation
and what is it about combining narrative and numbers that is having such a positive impact on the way some of the biggest brands in the world are choosing to communicate?

Speaking Gig 1

How data storytelling can give you a huge competitive advantage as you look to attract customers and collaborators, and as a powerful tool for retaining and growing those relationships.

Speaking Gig 2

How to use data storytelling skills to navigate your way through the sheer volume of data in your organisation, so that you can find relevant data that makes people pay attention to you.

Speaking Gig 3

Why appropriate use of data really can persuade people to do extraordinary and exceptional things, including recent examples of this.


What Our Clients Say About Us

Thank you so much Sam for your time and expertise. It was a really informative and lively keynote. It was really well received, and it’s always good to see smiling faces and some great questions come through.

Lorraine Nicholson

Management Consultancies Association

I’d like to say thank you again for delivering that excellent session to our team this week – it was engaging, informative and fun. I’m confident that we’ll all use your rules and tips going forward in the way we present our data.

James Henley

Department for Education

Wow, what an amazing session.
I thoroughly enjoyed all of it, and we had so many great questions come in too, which was fantastic.

Simon Frazier

Institute for Practitioners in Advertising

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