This course is my proven, step-by-step system for
learning how to become a world-class data storyteller.
This course is my proven, step-by-step system for learning how to become a world-class data storyteller.
If you had to compare two brand stories, side by side, would you be able to tell the difference
between a "good" brand story and an "exceptional" brand story?
Or would you have to think twice about it?
You see, it can be difficult if you’re not familiar with the elements of an effective story.
A well-written, data-driven story uses relevant insights that resonate with the target prospect. So much so they feel it was written for them.
It motivates the reader to take action on what they've read without the need to be “sold” to.
I like to simplify this point by putting it into an equation:
Analytics + Storytelling = Influence.
The problem is it's complicated to execute.
Merging insightful data and numbers into a compelling narrative is not easy.
Most people struggle to do both.
Which is why I’ve created the tools to weave these two polar opposite elements together.
Yes, I've documented the entire process in systematic detail.
It's called Using Data Smarter..
Inside you'll discover everything you need to know to master data storytelling and in time, become a master data storyteller yourself.
How many times have you heard “Be aware of your audience?" Or something like, "Use visuals to present
and clarify your message?"
Probably too many if you’re familiar with the
industry. This sort of advice is far too general. It
won’t help you to weave an interesting story with
useful insights.
How would I know?
Well, over the last 30 years, I've developed a specific
set of steps, perfecting the art of data-driven storytelling.
I understand what works.
The answer is to complete the Using Data Smarter course.
It’s the only data storytelling course that provides a
step-by-step blueprint to data storytelling mastery,
so you can take your data storytelling skills to the
next level and beyond, while driving growth in your organisation at the same time.
How many times have you heard “Be aware of your audience?" Or something like, "Use visuals to present and clarify your message?"
Probably too many if you’re familiar with the industry. This sort of advice is far too general. It won’t help you to weave an interesting story with useful insights.
How would I know?
Well, over the last 30 years, I've developed a specific set of steps, perfecting the art of data-driven storytelling.
I understand what works.
The answer is to complete the Using Data Smarter course.
It’s the only data storytelling course that provides a step-by-step blueprint to data storytelling mastery,
so you can take your data storytelling skills to the next level and beyond, while driving growth in your organization at the same time.
Who wants to craft powerful stories, that convert, for their clients?
Want to unlock the most relevant insights, and turn them into powerful stories?
Crafting effective stories that convert will impress your clients. It will
also result in reducing your client churn rate as well.
Who wants to drive rapid growth in their organisation?
Effective data storytelling is one of the best ways to boost your bottom line. If you’re looking to drive growth your message-to-market match must be optimised.
A well-crafted, data-driven story is essential.
Who wants to understand their target audiences better?
Practical market research focuses
on understanding what drives behavior. Once you understand
how to approach data storytelling, you won’t just end up with data
points. Instead, you will unlock powerful insights that provide true meaning.
Who wants to craft powerful stories, that convert, for their clients?
Want to unlock the most relevant insights, and turn them into powerful stories?
Crafting effective stories that convert will impress your clients. It will
also result in reducing your client churn rate as well.
Who wants to drive rapid growth in their organisation?
Effective data storytelling is one of the best ways to boost your bottom line. If you’re looking to drive growth your message-to-market match must be optimised.
A well-crafted, data-driven story is essential.
Who wants to understand their target audiences better?
Practical market research focuses
on understanding what drives behavior. Once you understand
how to approach data storytelling, you won’t just end up with data
points. Instead, you will unlock powerful insights that provide true meaning.
The building blocks of insight are data and information. They are often joined together in novel, unpredictable ways.
We can make more meaningful connections between data points by asking smarter questions. End result is organisations become less confrontational, more collaborative, and more productive.
Insight joins together existing data and knowledge in new and often surprising ways. Insight drives strategy and informs decision-making. This is why insight is the superpower that drives innovation.
At the heart of sourcing genuine insights is a dynamic model of insightful thinking. I call it the STEP Prism of Insight. The 4-step model is designed to solve creative thinking problems.
Jobs are becoming increasingly similar. There are two skills that everyone needs to thrive. One is interrogating and making sense of data. The other is using insights extracted from data to persuade others to act.
Analytics + Storytelling = Influence.
There are some simple and effective rules of data-driven storytelling
that help create more compelling, evidence-based stories. This course shows you how.
I've been helping organisations to tell better stories with data for 30 years.
This includes national and global businesses, governments, and third-sector organisations.
I’m not afraid to get my hands dirty with data. But I also know how to spot the forest from the trees. Because I use data as the foundation of powerful, purposeful, and persuasive storytelling.
I don't say all this to brag, but to prove I know my stuff when it comes to world-class data storytelling.
And now I’m sharing my understanding of human motivation, behaviour, and how to tell stories with data. It's all included in the Using Data Smarter course.
My goal for you? To help you become a Master Data Storyteller in three months or less.
“Very interesting course and provided useful and relevant techniques to use when writing and delivering presentations. Good examples in the exercises, encouraging thinking about data and stats in a new way. Very engaging and entertaining – the day flew past.”
– Media Analyst, Sky TV
“I had high expectations to begin with – and these were exceeded. Simple, straight-talking, conveying powerful ways to express data. Excellent mix of theory and practical exercises, very well delivered.”
– Director, Thinkbox TV
“I was worried that this course would be far too nitty-gritty with data. Instead, I was really pleased that it was focused on meaningful impact.”
– Senior Director, Ipsos
(market research)
“Sam offered some genuinely new ideas about creating insights that I had not considered before in a 20-year career.”
– Director, Chameleon PR
“The course had a lot of relevant examples and visuals – not just do’s and don’ts – which was refreshing. Kept simple and easy to digest. Sam is a great trainer with very good delivery. The course materials were clear and concise but also very engaging.”
– Senior Consultant, Ebiquity (analytics)
“Course content and overall delivery: fantastic. I feel much more confident at using statistics in my storytelling having attended.”
– Planner, Fremantle
Media (TV)
“Sam offered some genuinely new ideas about creating insights that I had not considered before in a 20-year career.”
– Director, Chameleon PR
“The course had a lot of relevant examples and visuals – not just do’s and don’ts – which was refreshing. Kept simple and easy to digest. Sam is a great trainer with very good delivery. The course materials were clear and concise but also very engaging.”
– Senior Consultant, Ebiquity (analytics)
“Course content and overall delivery: fantastic. I feel much more confident at using statistics in my storytelling having attended.”
– Planner, Fremantle
Media (TV)
Get instant access to the Using Data Smarter course today.
Get instant access to the Using Data Smarter course today.
No more fragmented learning from 1,000 different places. Everything you need to succeed with data storytelling is right here.
The course is based on three comprehensive modules. Each module follows on from the previous module to form a proven process from start to finish.
I've trained hundreds of professionals using this framework, I know it works. If you complete the work and give it 100% effort, it will work for you, too.
No more fragmented learning from 1,000 different places. Everything you need to succeed with data storytelling is right here.
The course is based on three comprehensive modules. Each module follows on from the previous module to form a proven process from start to finish.
I've trained hundreds of professionals using this framework, so I know it works. If you complete the work and give it 100% effort, it will work for you, too.
Get instant access to the Using Data Smarter course today.
Discover the powerful framework designed to make every question count.
You need to ask questions in the right way. So your organisation can become more collaborative, more productive, and less confrontational. This is especially important for remote and hybrid teams. Tone and meaning can easily get lost.
Apply a simple and structured framework to solve challenging insight problems. I’ll show you how to do this from start to finish with a simple process.
There are simple and effective rules of data-driven storytelling. They will help you to tell more compelling, evidence-based stories. This module shows you exactly how.
Discover the powerful framework designed to make every question count.
You need to ask questions in the right way. So your organisation can become more collaborative, more productive, and less confrontational. This is especially important for remote and hybrid teams. Tone and meaning can easily get lost.
Apply a simple and structured framework to solve challenging insight problems. I’ll show you how to do this from start to finish with a simple process.
There are simple and effective rules of data-driven storytelling. They will help you to tell more compelling, evidence-based stories. This module shows you exactly how.
Learn from the best of the best the subtle art of asking the right questions.
Based on extensive desk research and field interviews with various experts. This includes Nobel Prize-winning scientists, lawyers, market researchers, coaches, conflict mediators, star salespeople, a Zen Buddhist sensei, FBI hostage negotiators, police detectives, doctors, and journalists.
Learn from the best of the best the subtle art of asking the right questions.
Based on extensive desk research and field interviews with various experts. This includes Nobel Prize-winning scientists, lawyers, market researchers, coaches, conflict mediators, star salespeople, a Zen Buddhist sensei, FBI hostage negotiators, police detectives, doctors, and journalists.
Discover the most important questions for taking a brief from any type of client.
Get access to the ultimate ‘framework for planning”. It originated from one of the founding fathers of strategic planning in advertising. It’s not just a briefing for advertising though. You can use this for any project between two businesses.
Discover the most important questions for taking a brief from any type of client.
Get access to the ultimate ‘framework for planning”. It originated from one of the founding fathers of strategic planning in advertising. It’s not just a briefing for advertising though. You can use this for any project between two businesses.
Never run out of ideas to ask meaningful questions
in a meeting again.
Extensive research identified these 15 questions as
perhaps the smartest in the world. They aren’t all
necessarily relevant for your next call or meeting or
casual encounter. But taken together, they’re a
impressive bunch.
Never run out of ideas to ask meaningful questions in a meeting again.
Extensive research identified these 15 questions as perhaps the smartest in the world. They aren’t all necessarily relevant for your next call or meeting or casual encounter. But taken together, they’re a impressive bunch.
Unlock meaningful understanding of insights by discovering the why behind the what.
Insights don’t happen accidentally, automatically, or on demand. They’re not answers to logical, analytical questions. Insights are creativity in action. Use this four-step framework to quickly and easily stimulate insightful thinking.
Unlock meaningful understanding of insights by discovering the why behind the what.
Insights don’t happen accidentally, automatically, or on demand. They’re not answers to logical, analytical questions. Insights are creativity in action. Use this four-step framework to quickly and easily stimulate insightful thinking.
A simple framework that organizations find helpful for capturing breakthrough creative ideas.
Take advantage of the “glue” that brings knowledge together to turn data into insights.
A simple framework that organizations find helpful for capturing breakthrough creative ideas.
Take advantage of the “glue” that brings knowledge together to turn data into insights.
Discover these two straightforward three-part templates for storytelling. These are just as relevant for data storytellers today as they were in the fourth century BCE.
This framework is a comprehensive look at the key elements needed for conversion. So you can easily double-check your cold and warm emails, sales pages, and landers.
Discover these two straightforward three-part templates for storytelling. These are just as relevant for data storytellers today as they were in the fourth century BCE.
This framework is a comprehensive look at the key elements needed for conversion. So you can easily double-check your cold and warm emails, sales pages, and landers.
Get crystal clear on exactly who you are targeting and what their pain points are. Then use these pain points to base your content around.
Spend 20-30 minutes creating a Pen Portrait of your audience using this exercise. So when it comes to crafting your data-driven story you will be able to refer to it. Having this audience ever-present as a Pen Portrait sharpens your empathetic skills.
Get crystal clear on exactly who you are targeting and what their pain points are. Then use these pain points to base your content around.
Spend 20-30 minutes creating a Pen Portrait of your audience using this exercise. So when it comes to crafting your data-driven story you will be able to refer to it. Having this audience ever-present as a Pen Portrait sharpens your empathetic skills.
Never stare at a blank piece of paper again when crafting stories.
Use these proven templates to simplify the process of data storytelling. These frameworks will help you to create your stories much faster.
Never stare at a blank piece of paper again when crafting stories.
Use these proven templates to simplify the process of data storytelling. These frameworks will help you to create your stories much faster.
Use this handy resource to instantly get ideas of where to look for relevant, insightful data.
There are many different sources of data available for data storytelling. This page summarises the best options for you to choose from.
Use this handy resource to instantly get ideas of where to look for relevant, insightful data.
There are many different sources of data available for data storytelling. This page summarises the best options for you to choose from.
Get more out of your data storytelling by making the best possible use of numbers.
The importance of numbers is often underrated. But when used correctly they do make a difference. Use these special tips to strengthen the impact of your stories.
Get more out of your data storytelling by making the best possible use of numbers.
The importance of numbers is often underrated. But when used correctly they do make a difference. Use these special tips to strengthen the impact of your stories.
It doesn't matter if you are average at data storytelling right now. The important thing is you
have to desire to master it. And take massive action.
You'll have all the proven frameworks, tools, and strategies you need. The rest is up to you.
It doesn't matter if you are average at data storytelling right now. The important thing is you have to desire to master it. And take massive action.
You'll have all the proven frameworks, tools, and strategies you need. The rest is up to you.
It doesn't matter if you are average at data storytelling right now. The important thing is you have to desire to master it. And take massive action.
You'll have all the proven frameworks, tools, and strategies you need. The rest is up to you.
Here is a collection of questions and answers
we have provided to some of our clients:
Here is a collection of questions and answers we have provided to some of our clients:
The course is self-paced so that you can move through the material at your own speed. On average, we estimate that it will take about 8 hours to complete the course and recommend that you work through each module and then implement what you’ve learnt, before moving on.
The course includes a variety of instructional materials, such as videos and templates, to help you practice and apply what you have learned.
Yes, the course includes a discussion forum where you can ask questions and get feedback from the instructor and other students. These calls are available to all students and hosted weekly on a Friday.
Yes, you will have access to the course materials for life. This gives you the opportunity to review the material and continue to learn and grow your skills.
Yes, we offer a 14-day money-back guarantee for our courses. If you are not satisfied with the course for any reason, you can request a full refund within 14 days of purchase.
To enrol in the Using Data Smarter course, simply click the button on this page and follow the instructions to complete the enrollment process. You can pay for the course using a credit card or debit card. Once you have completed the enrollment process, you will have immediate access to the course materials.
Of course, you can. This course is perfect as a CPD option or a follow up after Sam’s workshops. If you need to purchase the course for more than one person in the company or team, email us at hello@usingdatasmarter.com so we can create a custom package for you and provide you with individual login details.
Copyright © 2010 - 2022 Using Data Smarter | Privacy Policy | Terms and Conditions