From the Original Authority In Data Storytelling

Transform Your Organisation
with Data Storytelling

From the Original Authority In Data Storytelling

Transform Your Organisation
with Data Storytelling

LIVE in London, 2025

Does your organisation:

Feel weighed down by data

Struggle to extract actionable insights

Or find it challenging to connect functions in meaningful ways?

Feel weighed down by data

Struggle to extract actionable insights

Or find it challenging to connect functions in meaningful ways?

weighed down by data,

struggling to extract actionable insights

or connect departments in meaningful ways?

Then you’re not alone.

Many teams find themselves awash with numbers, metrics,
and statistics, but fail to turn these into compelling, impactful stories.

Many teams find themselves awash with numbers, metrics, and reports but fall short of turning them into compelling, impactful stories.

That’s where Sam Knowles, the renowned Master Data Storyteller, comes in.

Trusted by some of the world’s largest organisations – from pharma to marketing, from research to academia – Sam is on a mission to revolutionise how businesses use data to influence, engage, and inspire action.

And now, in 2025, he’s bringing his expertise to a select group of professionals in an exclusive, live, one-day Masterclass in central London.

If you’re a professional who relies on data to make decisions, influence stakeholders, or engage with customers, then this Masterclass is for you.

It’s especially relevant for:

Marketing teams crafting powerful stories for clients

Corporate leaders driving growth and innovation

Researchers looking to communicate findings with impact

Academics turning complex data into compelling narratives

Data storytelling isn’t a "nice to have" anymore.

It’s essential for any organisation looking to thrive in today’s knowledge economy. And with only a handful of these Masterclasses planned for 2025, this is your chance to gain a competitive edge.

This is your opportunity to learn directly from the expert who has helped global organisations transform their storytelling, and their results.

But here’s the catch:

With only 20 places available in each session, they’re sure to fill up fast.
This intimate, hands-on workshop is designed to maximise engagement, interaction, and your personal growth as a data storyteller.

SECURE YOUR PLACE NOWPlaces Are Limited

Does your organisation:

weighed down by data,

struggling to extract actionable insights

or connect departments in meaningful ways?

Feel weighed down by data

Struggle to extract actionable insights

Or find it challenging to connect functions in meaningful ways?

Then you’re not alone.

Many teams find themselves awash with numbers, metrics,
and reports but fall short of turning them into compelling, impactful stories.

Many teams find themselves awash with numbers, metrics, and statistics, but fail to turn these into compelling, impactful stories.

That’s where Sam Knowles,
the renowned Master Data Storyteller, comes in.

If you’re a professional who relies on data to make decisions, influence stakeholders, or engage with customers, then this Masterclass is for you.

It’s especially relevant for:

Marketing teams crafting powerful stories for clients

Corporate leaders driving growth and innovation

Researchers looking to communicate findings with impact

Academics turning complex data into compelling narratives

Data storytelling isn’t a "nice to have" anymore.

But here’s the catch:

With only 20 places available in each session, they’re sure to fill up fast. This intimate, hands-on workshop is designed to maximise engagement, interaction, and your personal growth as a data storyteller.

SECURE YOUR PLACE NOWPlaces Are Limited

What to Expect from the Day

Thursday, 3 April 2025 in Central London

From the moment you arrive at our vibrant London venue, you’ll be immersed in a high-energy, collaborative environment. Starting at 10am sharp, you’ll embark on a journey through three transformative modules, drawn from Sam’s acclaimed books and training programme, Using Data Smarter.

Asking Smarter Questions (10:00–11:30am)

You’ll discover how to ask the right questions that unlock insights, foster collaboration, and spark meaningful connections. This module introduces Sam’s Universal Principles of Asking Smarter Questions and gives you hands-on practice with the world’s best briefing template.

Sourcing Genuine Insights (11:45am–2:15pm)

Either side of a refreshing networking lunch, dive into the heart of insightful thinking with Sam’s revolutionary STEP Prism of Insight™ framework (Sweat, Timeout, Eureka, and Prove). You’ll learn to join the dots creatively and leave with practical templates to create genuine insights.

Becoming a Data Storyteller (2:30–4:00pm)

Finally, it’s time to put it all together. You’ll explore the Six Golden Rules of Data Storytelling and create your own data-driven stories, receiving real-time feedback from Sam himself. You’ll leave with confidence, clarity, and a new skillset to influence audiences in any setting.

What to Expect
from the Day

Thursday, 3 April 2025
in Central London

Asking Smarter Questions
(10:00–11:30am)

Sourcing Genuine Insights (11:45am–2:15pm)

After a refreshing networking lunch, dive into the heart of insightful thinking with Sam’s revolutionary STEP Prism of Insight™ framework (Sweat, Timeout, Eureka, and Prove). You’ll learn to join the dots creatively and leave with practical templates to create genuine insights.

Becoming a Data Storyteller (2:30–4:00pm)

Why Attend?

This isn’t just another workshop.

It’s a game-changer for professionals in marketing, research, business, and academia who are ready to: