JOIN THE WAITLIST FOR OUR NEXT LIVE EVENT - DATE TO BE ANNOUNCED SOON

From the Original Authority In Data Storytelling

Transform Your Organisation
with Data Storytelling

Does your organisation:

  • Feel weighed down by data

  • Struggle to extract actionable insights

  • Or find it challenging to connect functions in meaningful ways?

  • Feel weighed down by data

  • Struggle to extract actionable insights

  • Or find it challenging to connect functions in meaningful ways?

Then you’re not alone. 

Many teams find themselves awash with numbers, metrics, and statistics,

but fail to turn these into compelling, impactful stories.

Many teams find themselves awash with numbers, metrics, and statistics,but fail to turn these into compelling, impactful stories.

That’s where Sam Knowles, the renowned Master Data Storyteller, comes in.

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Trusted by some of the world’s largest organisations – from pharma to marketing, from research to academia – Sam is on a mission to revolutionise how businesses use data to influence, engage, and inspire action.

And now, in 2025, he’s bringing his expertise to a select group of professionals in an exclusive, live, one-day Masterclass in central London.

If you’re a professional who relies on data to make decisions, influence stakeholders,

or engage with customers, then this Masterclass is for you.


It’s especially relevant for:

  • Marketing teams crafting powerful stories for clients

  • Corporate leaders driving growth and innovation

  • Researchers looking to communicate findings with impact

  • Academics turning complex data into compelling narratives

  • Marketing teams crafting powerful stories for clients

  • Corporate leaders driving growth and innovation

  • Researchers looking to communicate findings with impact

  • Academics turning complex data into compelling narratives

Data storytelling isn’t a "nice to have" anymore.​

It’s essential for any organisation looking to thrive in today’s knowledge economy. And with only a handful of these Masterclasses planned for 2025, this is your chance to gain a competitive edge.

This is your opportunity to learn directly from the expert who has helped global organisations transform their storytelling, and their results.

But here’s the catch:​

With only 20 places available in each session, they’re sure to fill up fast. This intimate, hands-on workshop is designed to maximise engagement, interaction, and your personal growth as a data storyteller.

What To Expect From The Day

​Next Date TBC in Central London

From the moment you arrive at our vibrant London venue, you’ll be immersed in a high-energy, collaborative environment. Starting at 10am sharp, you’ll embark on a journey through three transformative modules, drawn from Sam’s acclaimed books and training programme, Using Data Smarter.

From the moment you arrive at our vibrant London venue, you’ll be immersed in a high-energy, collaborative environment. Starting at 10am sharp, you’ll embark on a journey through three transformative modules, drawn from Sam’s acclaimed books and training programme, Using Data Smarter.

Asking Smarter Questions (10:00–11:30am)

You’ll discover how to ask the right questions that unlock insights, foster collaboration, and spark meaningful connections. This module introduces Sam’s Universal Principles of Asking Smarter Questions and gives you hands-on practice with the world’s best briefing template.

Asking Smarter Questions 

(10:00–11:30am)

You’ll discover how to ask the right questions that unlock insights, foster collaboration, and spark meaningful connections. This module introduces Sam’s Universal Principles of Asking Smarter Questions and gives you hands-on practice with the world’s best briefing template.

Sourcing Genuine Insights

(11:45am–2:15pm)

Either side of a refreshing networking lunch, dive into the heart of insightful thinking with Sam’s revolutionary STEP Prism of Insight™ framework (Sweat, Timeout, Eureka, and Prove). You’ll learn to join the dots creatively and leave with practical templates to create genuine insights.

Sourcing Genuine Insights (11:45am–2:15pm)

Either side of a refreshing networking lunch, dive into the heart of insightful thinking with Sam’s revolutionary STEP Prism of Insight™ framework (Sweat, Timeout, Eureka, and Prove). You’ll learn to join the dots creatively and leave with practical templates to create genuine insights.

Becoming a Data Storyteller

(2:30–4:00pm)

Finally, it’s time to put it all together. You’ll explore the Six Golden Rules of Data Storytelling and create your own data-driven stories, receiving real-time feedback from Sam himself. You’ll leave with confidence, clarity, and a new skillset to influence audiences in any setting.

Becoming a Data Storyteller (2:30–4:00pm)

Finally, it’s time to put it all together. You’ll explore the Six Golden Rules of Data Storytelling and create your own data-driven stories, receiving real-time feedback from Sam himself. You’ll leave with confidence, clarity, and a new skillset to influence audiences in any setting.

But that's not all!

Beyond the day itself, delegates will receive exclusive resources, including:

Access to the 'Using Data Smarter' online course

(worth £495 + VAT)

Seven downloadable assets like Six Golden Rules of Data Storytelling

A live follow-up Zoom session
with Sam to tackle
your real-world data challenges

A 25% discount
for your colleagues
to join future sessions

Access to
the Using Data Smarter online course

(worth £495 + VAT)

Seven downloadable assets like Six Golden Rules of Data
Storytelling

A live follow-up Zoom session with Sam to tackle your real-world data challenges

A 25% discount
for your colleagues
to join future sessions

These takeaways ensure you won’t just learn, you’ll implement and grow long after the day is over.

What past clients say about Sam

Thank you so much Sam for your time and expertise. It was a really informative and lively Masterclass. It was really well received, and it’s always good to see smiling faces and some great questions come through.

Lorraine Nicholson

Management Consultancies Association
​

I’d like to say thank you again for delivering that excellent session to our team this week – it was engaging, informative and fun. I’m confident that we’ll all use your rules and tips going forward in the way we present our data.

James Henley

Department for Education

Wow, what an amazing session.
I thoroughly enjoyed all of it, and we had so many great questions come in too, which was fantastic.

Simon Frazier

Institute for Practitioners in Advertising

Thank you so much Sam for your time and expertise. It was a really informative and lively Masterclass. It was really well received, and it’s always good to see smiling faces and some great questions come through.

Lorraine Nicholson

Management Consultancies Association
​

I’d like to say thank you again for delivering that excellent session to our team this week – it was engaging, informative and fun. I’m confident that we’ll all use your rules and tips going forward in the way we present our data.

James Henley

Department for Education
​

Wow, what an amazing session.
I thoroughly enjoyed all of it, and we had so many great questions come in too, which was fantastic.

Simon Frazier

Institute for Practitioners in Advertising
​

Join The Waitlist Now

We'll let you know as soon as we release the date for our next live event and hope to see you there.

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