Why should you prioritise data storytelling in your organisation
and what is it about combining narrative and numbers that is having such a positive impact on the way some of the biggest brands in the world are choosing to communicate?
will show you ...
How data storytelling can give you a huge competitive advantage as you look to attract customers and collaborators, and as a powerful tool for retaining and growing those relationships.
How to use data storytelling skills to navigate your way through the sheer volume of data in your organisation, so that you can find relevant data that makes people pay attention to you.
Why appropriate use of data really can persuade people to do extraordinary and exceptional things, including recent examples of this.
Sam Knowles is a corporate and brand storyteller with 30 years experience helping organisations communicate better.
He has advised some of the biggest national and global organisations in the English-speaking world. Businesses. Governments. And third-sector organisations.
Originally a classicist, Sam holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories.
By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.
A sought-after speaker, trainer, and podcaster, Sam also co-founded and co-hosts the Small Data Forum podcast.